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PROJECT New York Recap
Next to fashion shows and presentations my other favorite event is a good tradeshow! Among the best of them is PROJECT SHOW. Here are some photos and highlights from this years New York City event. What is Project Show? In a nutshell it’s three power-packed days of what I love…fashion! 
PROJECT NEW YORK January 16 -18 2012 Recap
Credits
Produced by
PROJECT & Marcus Troy
Filmed by
Unknown Collective for PROJECT
Directed by
Marcus Troy for PROJECT
Edited by
Unknown Collective for PROJECT
For more fabulous photos visit:
Courtesy of ZOI Agency
Make plans to attend! IFB Conference NYC 2012
Do you hear that? It’s the sound of thousands of well-heeled toes tapping expectantly in anticipation of Fashion Month. Nowhere are they tapping more fervently than in New York City – because NYFW is just a few weeks away, and so is the 6th bi-annual Independent Fashion Bloggers Conference!
The landscape of fashion blogging changes and evolves constantly, and IFB is always on the pulse of what’s next so you’re never a step behind. February 8th’s conference at Milk Studios will bring together some of the best and brightest personalities in our industry to discuss the issues, challenges and exciting future of fashion blogging and social media.
Many thanks to our partners who helped to make the IFB Conference happen: Milk MADE, J Brand Jeans, Design Within Reach, Lyst, Fashion Traffic, Lifeminute.tv, Bauble Bar,Lifebooker, Buyosphere, The Find and The Tribeca Grand Hotel.
The IFB Conference
February 8th, 2012 at Milk Studios, 450 W 15th Street, NYC
Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come party with us afterwards!
There’s a Stylish Soiree at the Tribeca Grand from 9pm-12pm
Register for the IFB Conference here
$60 for IFB members (if you’re an independent fashion blogger, join us here), $300 for non-members.
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THIS SEASON’S PANELS AND SPEAKERS:
9 a.m. – What Are Bloggers Worth?
Brought to you by: Bauble Bar
A hot topic every year, the relationship between bloggers and brands seems to be constantly changing and re-defining itself. Bloggers have established themselves as sales-drivers and viable marketing channels. It’s more important than ever to understand your value and be smart when working with retailers, brands and advertising networks. This panel will dive head-first into the nitty-gritty of negotiating, establishing mutually beneficial relationships and making yourself attractive to brands.
Moderator: Jinna Boo – Grease & Glamour
- Susan Schwartz - Glamour
- Jessie Thorpe – Denimology
- Carmina – La Carmina
- Jenni Radosevich – I Spy DIY
- Kat Griffin – Corporette
11 a.m. – Media Goes Mobile
Now more than ever your blog is only a fraction of your online personality. Through social media channels and instant photo-sharing apps, it’s becoming faster, easier and more important to share your thoughts and styles on the go. This panel will explore the reach and power of social media and how bloggers can better engage with their community.
Moderator: Jess Estrada – Fresh Jess
- Aliza Licht – DKNY PR Girl and @DKNY
- Bryan Boy – BryanBoy.com
- Tom & Lorenzo – Tom & Lorenzo
- Macala Wright – Fashionablymarketing.me
- Hilla O. – FashionTraffic
1:30 p.m. – Your Blog: Your Dream or Just the Beginning?
Brought to you by: LifeBooker
A blog can be so much more than your personal style diary. For those who want it, a blog can become a full-time job or a resume and calling card for all your talents. Panelists will share from personal experience how their blogs have changed their lives, become their careers and helped them achieve their professional goals.
Moderator: Jessie Artigue – Style & Pepper
- Emily Schuman – Cupcakes & Cashmere
- Lawrence Scholssman – Sartorially Inclined
- Joshua Kissi and Travis Gumbs – Street Etiquette
- Sara Zucker – Farpitzs
- Leah Chernikoff – Fashionista
3:30 pm – Making Your Blog Irresistible
Brought to you by: Fashion Traffic
What makes super-star blogs so enticing? Why do we keep coming back post after post? This panel will discuss the importance of quality content, building a loyal audience and what it takes to create a truly unique and successful blog in today’s highly-saturated market.
Moderator: Karen Moon – Style Musee
- Erica Domesek – P.S. – I Made This…
- Wendy Nguyen – Wendy’s Lookbook
- Connie Wang – Refinery 29
- Andy Torres – Style Scrapbook
- Nicolette Mason – Nicolette Mason
Register for the IFB Conference here and for more information check out IFBcon.com!
Source: iheartifb.com
Sh*t Fashion Girls Say….as made popular via YouTube
This video has been flooding the inboxes of us fashion-crazies across the nation…I thought I’d post it here in case you haven’t seen it.
Adrian Alicea Haute Couture F/W 2012-2013 Collection “Strange Fruit”
Adrian Alicea is proud to present his Fashion Week 2012/2013 collection. After the success of his 2012 Spring/Summer “Erotic Birds Collection” with raving reviews, global media coverage and a ongoing applause from the 400+ audience, Adrian presents an epic collection for women and men with his interpretation of the rich, chic Eastern European Old World inspiration.
Date: Thursday, February 16th, 2012
Location: Landmark On The Park, 160 Central Park West (corner of 76 Street)
Time: 8:00 PM
For ticket reservations please visit: www.adrianalicea.com
Time: 8:00 PM
For ticket reservations please visit: www.adrianalicea.com
Advanced purchase is recommended to secure your confirmed seat as last year’s runway show was completely sold out.
Media and industry professionals please address your request for the show to: Scott Parker at sparker (at) adrianalicea.com
A special Thank You to our sponsors: SULA NYC, Sonjja Baram Swimwear, Pearl of the Amazon, Dr. Martin Shoes, Croton Watches, Cassandra Inc. Furs, Strawberry Blunt, Regalia Kids, Billies Black Catering, Lace Star Designer Fabrics, Harlem Brown Stone Lounge, Candid Art, RedBull, Absolute, S.M.E.G Group, and our underwear line Nico & Adrian New York.
We look forward welcoming you at this seasons show.
Fashion Delivers: The Pre-Shows at Sandbox Studio
It its continued effort to support fashion and charitable organizations, AriZona Beverages has partnered with Fashion Delivers for The Pre Shows at Sandbox Studios in New York City on January 27th. The event will feature up-and-coming fashion designers and will benefit Fashion Delivers, an industry-based charity that provides poverty and disaster relief.
As a unique way of giving back, AriZona will produce limited edition t-shirts created by the designers, which include Man vs. Machine, Karoline Zmarlak, and Shumaq. AriZona will give 100% of the profit made from sales of the t-shirt back to Fashion Delivers. The t-shirts will be sold on AriZona’s website and Facebook page, which reaches almost 3 million fans.
The event will feature a silent auction, runway shows for each designer and an after party. AriZona Beverages will provide non-alcoholic drinks as well as its new malt beverage, Arnold Palmer Hard. Specialty cocktails made with AriZona products and 44 North Vodka will also be available. BareBurger will provide all passed hors d’oeurves.
Auction items include one free night at the Mercer Hotel, a Coach handbag, David Yurman jewelry, handbag from COURAGE. b, a chef’s tasting at Kibo Restaurant, Johanna Konanz Exotic Skin Handbag and more.
For more information on the event, please visit www.thepreshows.com
C/o DePalma Enterprises
A|X ARMANI EXCHANGE SPRING 2012
THE CAMPAIGN:
This season A|X Armani Exchange takes you on a secret rendezvous inside the glamorous world of “Style Surveillance.” The A|X Spring 2012 campaign offers a voyeuristic view of style with images that capture the provocative thrill of escapism for a new generation of runaway lovers. The balance of “ones who look” and “ones who are watched” is played out in a series of images that display an intense mood of cool sensuality – a tropical hideaway where models act on the impulses of intrigue and desire.
Visit: www.armaniexchange.com
CAST & CREW:
The campaign stars models Barbara Palvin (IMG) and Alex Cunha (DNA) shot by fashion photographer Matthew Scrivens (A|X Armani Exchange), styled by Sally Lyndley (Camilla Lowther Management), hair by Neil Moodie (Tim Howard), make-up by Virginia Smith (Streeters) under the creative direction by Tom Jarrold (CMO for A|X Armani Exchange).
THE LOCATION:
This two-day shoot was shot on location at the Ace Hotel, in Palm Springs, California. The location plays part to the overall theme of escapism, the attitude of youthful optimism and glamorous exhibitionism, while highlighting this seasons soft, clean, and sophisticated pieces that have made A|X Armani Exchange the label of choice.
THE LAUNCH:
“Style Surveillance” will break in February 2012, with a series of black and white images in national media including print, outdoor and online. The print campaign program will consist of spreads and single page ads featured in magazines including GQ, ELLE, Glamour, People Stylewatch, OUT, Men’s Health, Nylon, V Magazine, and VMan. The campaign will also be featured on signature billboards in major cities such as New York and Los Angeles and online with an enhanced digital program.
THE ARMANI GROUP:
The Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,000direct employees and 13 factories. It designs, manufactures, distributes andretails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Armani Privé, Giorgio Armani, Emporio Armani,Armani Collezioni, AJ | Armani Jeans, A|X Armani Exchange, Armani Junior, Armani Teen, Armani Baby, and Armani Casa. The Group’s exclusive distribution network includes 609 freestanding shops worldwide: 85 Giorgio Armani boutiques, 183Emporio Armani stores, 31 Armani Collezioni stores, 225 A|X Armani Exchangestores, 22 AJ | Armani Jeans stores, 12 Armani Junior stores, 10 Giorgio Armani Accessori stores, 2 Emporio Armani Accessori stores, 14 Emporio Armani Caffès, and 28 Armani Casa stores, in 46 countries.
Source: Armani Exchange via SHADOW PR
Fashion Week wants you!
CHARLESTON FASHION WEEK 2012
Click image to apply
For more information on Charleston Fashion Week visit: www.charlestonfashionweek.com
Happy New Year 2012 from Victoria’s Secret
The angels share their New Years Eve plans…
