MUSIC ICON, JAY-Z APPEARS IN FIRST EVER TELEVSION COMMERCIAL FOR ROCAWEAR
COMMERCIAL TO DEBUT DURING NCAA CHAMPIONSHIP GAME
Iconix Brand Group, Inc. and Shawn “Jay-Z” Carter unveiled today the highly anticipated Rocawear television commercial featuring the music icon himself in the brand’s new Spring 2012 campaign. This marks the first television commercial in the brand’s history.
The 30-second commercial will debut during the NCAA championship game on Monday, April 2nd on CBS in top markets, followed by the national premiere of the 90-second commercial on BET’s, hit show, “106 & Park” on Tuesday, April 3rd.
The commercial titled, “Marcy to Barclays,” is a retrospective of Jay-Z’s ascent to cultural icon status and an account of Rocawear’s evolution into the global lifestyle brand it is today. The creative tells the story of Jay and Rocawear taking the world by storm, depicting a younger, Jay-Z selling CDs out of the trunk of his car in the Marcy projects and ending with Jay-Z performing to a sold out crowd in one of the world’s biggest arenas.
“Rocawear just keeps reinventing and redefining itself every single day,” commented Jay-Z. “My goal was to have one gold album and that was it, then it was I want to show that an artist can ascend to the executive ranks,” added Jay-Z.
The Barclays Arena will be home to the Brooklyn-bound Nets, of which Jay-Z is a partial owner making his journey that much more historic, and sparking the title “From Marcy to Barclays.” Jay-Z will kick off the opening of Barclays Arena with a string of sold-out concerts starting September 28, 2012.
Source: Iconix Brand Group