Tory Burch, CEO and designer, is presenting at the WWD CEO Summit. Her talk is about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community.
The attendees to the WWD CEO Summit will include top execs from Barneys, Gilt Groupe, Bottega Veneta and more – – and for those not able to be there in person you can attend Tory’s presentation for aspiring fashion and style CEOs and designers.
Excerpts for you from Tory’s presentation speech:
– “I personally don’t wear any designer head-to-toe, including Tory Burch. It’s much more interesting to mix it up. I have the same philosophy when it comes to our blog.”
– “Off-the-cuff moments are the most powerful.”
– “We choose to be an open brand. This means being able to accept the good with the bad, being able to handle criticism in a very, very public forum.”
VRE7 Fashion Focus 